Over 3 years of professional career in organic Search Engine Optimization (SEO) with a brilliant insight in Internet marketing, he has planned and executed many successful website promotion strategies for business owners and entrepreneurs in India & abroad. Being a professional web optimizer, his specialty includes Internet Marketing; Search Engine Optimization, Social Media Marketing(SMM) and Paid search advertising. His strategic SEO process has helped webmasters achieve their online visibility for targeted keywords in short time frames; effectively increasing online brand visibility and driving thousands of qualified site visitors that convert. He is currently leading a team of SEO professionals at cbonlinepvtltd.com designated as SEO Manager.
He is also very proficient in managing effective pay-per-click(PPC) campaigns for local and offshore businesses. This work includes keyword research, bidding strategies, advertising copy and landing page optimization, testing and fine-tuning advertisements and more. He is a very experienced player in both Google and Bing paid campaigns, i.e. Adwords and AdCenter respectively.
- Getting the insight of customers business objectives and strategic marketing plan
- Complete website analysis
- Effective keyword research
- Report of where current pages are ranked on SERP's
- Competitive analysis and review for main keywords and keyword phrases in search Engines
- Front end content review and analysis and minor changes if needed to mirror the back end Meta tags
- Analysis of information and navigation design and linking structure
- Careful review of HTML and page layout
- Suggestion to optimize source code including the URL, file names, page titles, descriptions, etc.
- Looking at search engine saturation and link popularity levels
- Internal and external linking strategy to help create inbound and outbound links
- Setup & manage effective PPC campaigns while keeping costs down.
It's more like "things I do" rather than "Responsibilities". Why? Well everyone in this world is responsible for something. But do they do it quite well? So what's in a responsibility if you aren't upto it? The above lines clearly depict the things I do in my office space.
Experience is something like 'you never lost', 'you always possess the insight of a situation', 'you guide others', 'make estimates' and 'set deadlines'...
~SN, The SEO geek!
Only those who will risk going too far can possibly find out how far one can go.